Seniors are looking for accommodations that will enable them to live as independently as possible while providing any supporting services they may need.
ON THE life side of the insurance business, few markets are more coveted than the senior market. But senior citizens these days are buying more than annuities, securities and trust services. They also are looking for comfortable accommodations that will enable them to live as independently as possible while providing any supporting services they may need as they age.
That's where the senior-living industry comes in. In recent years, a growing number of residential facilities of one sort or another have opened their doors to older Americans. For property-casualty agents and brokers, there's every reason to believe these facilities could constitute an excellent niche market for years to come.
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