IT'S STILL only late spring, and already we're hearing warnings about the upcoming hurricane season. As many as 15 hurricanes and nine other major storms are predicted in the months ahead. With so much damage yet unrepaired from 2004, this comes as bad news to those who live in the hurricane alley of the Southeastern U.S.
Surprisingly, many insurance agents–who provide critical service to clients when disasters strike–do not have their own disaster plans. An agency is always better off if it has one. If nothing else, thinking through the recovery steps and available options in the event of a disaster reduces some of the immediate shock and leads to a more effective response, should a disaster occur.
In addition to creating a response plan, an agency must recognize when to implement it. Wait too long before launching a response, and you may find yourself unable to execute the details because of the speed with which events unfold, especially in a rapidly progressing storm.
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