New AIG Chief Has Kinder, Gentler Touch British-born Sullivan is charming but also tough; 'embodies AIG culture'

American International Group's chief executive officer, Martin Sullivan, is expected to bring a more charming and gentle personal style to his new job compared with his legendary predecessor, Maurice Greenberg, who managed the company with an iron grip for nearly four decades, according to people who have known AIG's new CEO over the years.

However, these same individuals also insist that while Mr. Sullivan might be more user-friendly and team-oriented than Mr. Greenberg in terms of personality and personal style, he is tough when necessary, is a hands-on manager, and should not be underestimated.

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