The National Association of Professional Insurance Agents has launched a Spanish language Web site to provide additional service to members of the association whose primary language is Spanish or who do business in Hispanic markets.
The PIA Latino Agents Community Center (Centro de la Comunidad de Agentes Latinos) features material in Spanish, including information on member benefits, products and services, as well as news updates and grassroots action alerts.
The Alexandria, Va.-based agents association said it plans to produce additional materials to assist those who market their products to Spanish-speaking clients across the U.S.
"PIA is an association made up of local insurance agents who help local people in their communities," said Sergio Gonzalez, president of PIA of Florida, in a statement. "The Hispanic market is the fastest-growing market segment in America, and PIA is the nation's fastest-growing agents association. Our new Web site in Spanish is another way PIA provides service to its members."
The PIA Latino Agents Community Center is now open at www.pianet.com/AgentesLatinos.
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