Orlando, Fla.–An insurance fraud expert told an industry conference here that insurers need to be more proactive in spending to deter criminality before it occurs.

"Convincing them to not do it from the get-go is where we should put more of our efforts," Dennis Jay, executive director of the Coalition Against Insurance Fraud, told the opening session of the ACE-SCLA claims conference.

Mr. Jay said less than 5 percent of fraud-fighting dollars go toward public awareness deterrence programs. He also said that quantifying the results of deterrence efforts remains a challenge.

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