A Portland insurance agent has emerged on top in a contest of sales skills winning the title of "ultimate producer" in a face off at the Independent Insurance Agents & Brokers of America conference.

It was a test of abilities that would leave only one winner at the end of the day, but the process also involved a lesson in techniques that could make all of the nine contestants who participated better at selling.

The ultimate winner was Diane Durnin of J.D. Fulwiler & Company Insurance, Inc., of Portland,. who triumphed over the other finalist, Roosevelt Haywood III, president of Haywood and Fleming Associates, in Gary, Ind.

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