Monte Carlo–Joe Plumeri, chairman and chief executive, Willis Group Holdings Ltd., called today for positive involvement by the insurance industry with Hurricane Katrina relief efforts to generate positive publicity.

Mr. Plumeri, who spoke at the Reinsurance Rendez-vous de Septembre here in Monte Carlo, told National Underwriter, "There hasn't been one positive headline since Katrina. So far it's been whether it's wind or water damage."

He added that he would like to see a headline on the order of, "Insurance Industry Poised To Help Build New Orleans."

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