Search
 

Strictly Sales: Placement departments can't fix agency sales problems

"Strictly Sales" is written by the faculty of the Dynamics of Selling program. This month's column is from Tom Barrett, CIC, AAI. A FEW weeks ago, a vice president of a large agency in New England called me to ask for help with her "wacko marketing

By Thomas Barrett | Updated on February 28, 2005

“Strictly Sales” is written by the faculty of the Dynamics of Selling program. This month’s column is from Tom Barrett, CIC, AAI.

A FEW weeks ago, a vice president of a large agency in New England called me to ask for help with her “wacko marketing manager.” This VP and the agency owners were convinced that there was a correct method for making submissions attractive to their carriers, and that the agency’s marketing manager was responsible for figuring out what “trick” would accomplish this. Thinking about this phone call led me to consider some important questions:

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2025 ALM Global, LLC. All Rights Reserved.