INSURERS PUT NEW PRODUCTS TO THE TESTIMPLEMENTATION.
Product: SEMCI Partner
Web Site: www.sisware.com
The newest feature to SEMCI Partner is WebLink, which is designed to save time for agencies and to increase the efficiency of each transaction between agencies and their carriers, such as Grange Insurance. In addition, Grange has developed its own Web-based policy quoting, issuance, and servicing bridge for personal, commercial, and life insurance. Strategic Insurance Software (SIS) allows carriers and agencies using SEMCI Partner to manage passwords for all employees at each company and then send these passwords behind the scenes to make a seamless transition from SEMCI Partner to the carrier site. WebLink takes the agency directly to the carrier site in real time without added burdens. The security of the carrier site is maintained throughout the process and never leaves the hands of the authorized individual. Grange believes the added features and their own bridge will improve SEMCI and make it easier for independent agents to do business with Grange.
We recognized right upfront we had two types of agents we had to work with, says Charlie Carter, vice president and CIO at Grange. One type of agent had an agency management system, was dependent on [that system], and didnt want to reenter the data directly into the Grange system.
Other agents primarily operated their office without an agency management system. We already had developed a system for the agents who did not have management systems, and that was a product called GAINWeb, our Web-based system that does quoting, issuing, and policy maintenance over the Internet, explains Carter. A large group of our agents had management systems, and those agents wanted to do all their work out of the management system. Thats what started the bridge process.
Grange began developing the bridge in 2004. Total development took approximately nine months to complete, including testing and implementation. The Grange development team consisted of five peopletwo developers and three testers.
The system supports the quoting, issuing, and policy changes that the agents have. It helps them manage their book of business by providing a seamless interface between the management system and the Grange system, notes Carter. He adds the bridge works with all the major agency management systems and with all the comparative rating systems. The one thing that makes it stand out is we not only do the quoting and the issuing of new business, but we also do policy changes by way of this bridge, which has been a real breakthrough for us because thats the vast majority of transactions we do today, he says.
Grange plans to expand the bridge to offer additional items, including first notice of loss. Were also looking at an alert system that will work through this bridge process, continues Carter. The agents have the ability to do their quotes and policy management and in addition, through the bridge system, can do any kind of inquiry process. For example, if they are looking at a policy on their AMS management system, they can hit one key and get a complete policy statusupdate, billing, payment historydirectly out of our system with one keystroke.
SIS creates a unique, encrypted Web-Link setup for carriers to be distributed to their agencies. With one click from SEMCI Partner, users are able to see whether clients checks were received on their policies or submit an endorsement request. The list of features grows as carriers add functionality to their Web sites.
Many of the Grange agents use the SIS system, so when the carrier developed the bridge, Carter says the plan was to interface with SIS and any of the management systems. Today we work with Applied through Transformation Station, and we work with AMS and SIS directly over the Internet, he says. Interfacing with the management systems is different but not difficult. They each have a different mouse-click or a drop-down menu that initiates the bridging.
Carter reports Granges previous method of transferring data through agency management system batch upload had a new-business error rate of 30 percent. The error rate was high because we could not edit the input at the desktop point of entry, he states. Now, with our new bridging solution, our new-business error rate is less than 0.5 percent because of our real-time desktop edit capabilities.
The reason agents like the Grange bridge and the carriers other Web-based products, Carter believes, is because Grange uses an agent-centric design approach. That means we went out and talked to the agents, he says. We formed focus groups and discovered there were really three distinct audiences we were looking at when we went into this development phase. We looked at the owners of the agency principals as being one audience group, we looked at the producer as the second group, and finally we looked at the CSR. They each had a different need, and we looked at each of those needs and tried to address them in the products we produced and made available to them under our Grange Agentware umbrella.
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