InsWeb, an online personal lines insurance quoting portal for consumers, is launching a new program generating customer leads for agents this summer.
The program, AgentInsider, is aimed at connecting agents with online consumers shopping for insurance.
"For the past 18 months, InsWeb has been distributing high quality leads to agents via a third party," said Will Phelps, vice president of the InsWeb Agency Network, based in Sacramento, Calif., in a statement. "With the introduction of AgentInsider, agents will now be signing up and receiving leads directly from our marketplace."
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