The name of the fraud investigation firm Omega Insurance Services, Inc. has been changed to First Advantage Investigative Services, Omega's parent firm First Advantage Corp. announced.

St Petersburg, Fla.-based First Advantage Corp. acquired Omega Insurance Services in September 2003. By changing Omega's name, First Advantage said it could market its surveillance activity and other services as a component of the corporation's comprehensive line of risk mitigation services.

First Advantage Corp. said it is bringing its various business-to-business companies together under a master brand strategy using the First Advantage name with a newly created logo mark. The company's business-to-business subsidiaries are now aligned among eight divisions.

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