Loss of reputation overtook business interruption as the top concern of companies in the United Kingdom, according to a survey of top firms by Aon Limited.

Aon said loss of reputation, now seen as the number one risk, was ranked fifth in importance in 2003 by companies in the UK.

Max Taylor, deputy chairman of Aon Limited in London, told National Underwriter that a threat to a company's reputation "knocks the share price, knocks the ability to sell products and services."

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