NU Online News Service, May 11, 4:18 p.m. EDT–Youthful car owners, who frequently move and switch jobs, are less loyal to their insurance brand than auto policyholders in other age brackets, according to a new survey.
The findings are contained in the J.D. Power and Associates National Insurance Study, which also found that younger generations of motorists are more educated and spend a greater share of their income on insurance than other age groups.
The study tracked perceptions, demographics and insurance buying behavior of Generation X (those born between 1965 and 1975) and Generation Y (those born between 1976 and 1982).
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