GEICO Loses Court Bid To Limit Google Ties Auto insurer objected to sale of sponsored links with search results to competitors
In a blow to GEICOs efforts to stop competitors from seeking to attract their customers when they try to locate the insurer through Internet browsers, a federal judge last week threw out key elements of GEICOs suit against search engine Google.
U.S. District Judge Leonie M. Brinkema of the Eastern District of Virginia in Alexandria ruled that the insurer had not presented sufficient evidence to support an injunction that would bar Google from including “sponsored links,” in which other companies can bid to have their links included with results of searches using various keywordsin this case the terms “GEICO” or “GEICO Direct.”
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