WHAT do you do as an insurance professional to help your clients increase profits or reduce expenses? How do you help them improve efficiency? What non-insurance problems do you solve for them? If you want to distance yourself from the competition and build concrete client relationships, then you want to be known for the problems you solve. Solving problems

To turn prospects into customers, create a list of specific problems your clients have faced and the solutions you and your insurance company partners have provided. Break your list into three categories-cost, coverage and service.

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