YOU SIT down at the table and begin to peruse the menu while sipping your complimentary glass of ice water. After a few moments, a waiter or waitress approaches. Regardless of the style of restaurant or what's on the menu, the first question is usually the same every time: “Would you like to hear about our specials today?” Some restaurants might even be known more for their specials than for the regular menu.
At Right Insurance Marketing, we're known for our “special” as well, and you'll find us serving it on menus throughout our marketing area. Since our founding by Mary L. Wright in 1985, we've specialized exclusively in insurance for the food and beverage industry. Today, our 20 employees and eight producers work together to write approximately $14 million in annual premium for nearly 3,000 restaurants, taverns and cocktail lounges in California. In this article, I'll share the recipe we've used to succeed.
A smorgasbord of clients
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
