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Restaurant insurance is the specialty of our house

YOU SIT down at the table and begin to peruse the menu while sipping your complimentary glass of ice water. After a few moments, a waiter or waitress approaches. Regardless of the style of restaurant or what's on the menu, the first question is

By staff Writer | Updated on November 30, 2004

YOU SIT down at the table and begin to peruse the menu while sipping your complimentary glass of ice water. After a few moments, a waiter or waitress approaches. Regardless of the style of restaurant or what’s on the menu, the first question is usually the same every time: “Would you like to hear about our specials today?” Some restaurants might even be known more for their specials than for the regular menu.

At Right Insurance Marketing, we’re known for our “special” as well, and you’ll find us serving it on menus throughout our marketing area. Since our founding by Mary L. Wright in 1985, we’ve specialized exclusively in insurance for the food and beverage industry. Today, our 20 employees and eight producers work together to write approximately $14 million in annual premium for nearly 3,000 restaurants, taverns and cocktail lounges in California. In this article, I’ll share the recipe we’ve used to succeed.

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