How One Agent Ended Up Servicing The Affluent Market

It may sound like an easy niche to be in, but according to one insurance producer specializing in personal lines for the affluent, a client's demand for attentiveness may give some agents second thoughts before entering this high-end business.

Shelly Kozel, president of New York-based insurance agency Lezok Ltd., did not find his niche immediately when he started in the business more than 20 years ago. In the beginning, he handled everything. Eventually, he found himself writing an increasing number of professional liability policies for attorneys. Being their agent led to referrals to other professionals, and that helped grow the business.

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