Ive found companies, especially large ones with tons of employees and ongoing business initiatives, love to assign metrics. But Ive never been able to jump wholeheartedly on the metric bandwagon. Metrics present a neat solution, but life rarely is that tidy.
For instance, in publishing, I easily can assign metrics to how many articles a writer produces, but what about their quality? Thats a harder one, yet in truth, quality is at least as important as quantity, if not more, in producing a successful publication. Readers pay attention to informative, well-produced material, not abundant junk.
For the last several years, the industry has had a razor-sharp focus on the metric of return on investmentthe strategy was to spend in order to cut expenses and raise profitability. But does this equate to a successful, growing business or just one that saves its pennies to stay afloat?
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