"Strictly Sales" is written by the faculty of the Dynamics of Selling program. This month's column is from Tom Barrett, CIC, AAI.
IF YOU have been thinks of selling your agency, an old saying might apply: You've missed the boat! At last the market is turning toward "spongy," which means premiums and commissions are coming down.
In the past few weeks, I've met with three separate parties who are seeking acquisitions. One, a national broker, is looking for bargains and focusing on well-managed agencies with perpetuation issues. This broker sees the changing market as a perfect time to pay less for agencies. Another potential buyer sees the chance to purchase agencies for less as a great opportunity to build a national broker. A third investor thinks this is the right time to begin purchasing agencies to build several large regional brokers. The last two investors are already in the financial services business and see insurance as a natural service to add.
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