Any type of solution that generates $350 million in new projects annually is likely to draw the attention of the insurance industry. Thats the figure research firm Celent predicted in February for business process management (BPM) in 2004. A May META Group report asserted, Business process models will become the central point of organizations for many systems. The sophistication of these models will increase 2004-2007.

Understanding what BPM is can be a daunting taskgobs of providers tout their BPM-inspired wares (for more, see p. 16). Celents BPM report noted, Vendorswho 12 months ago were happily embedded in categories like enterprise application integration, workflow, document or content management, CRM, or business intelligenceare repositioning and/or redesigning their offerings. At a conference in June, Rod Travers, senior vice president, technology, for consultancy Robert E. Nolan Company, confirmed just as with CRM, vendors tend to define BPM systems to fit their offerings.

So, whats an insurer to do?

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