We all know someone who sticks his head in the sand and refuses to accept progress every time new technology comes along. When talking pictures came out, someone probably said they were a “fad” that wouldn’t last long. Naysayers probably said the same thing when technology gave us the producer sitting at his desk, connecting to a carrier Web site over a DSL or cable high-speed connection.

Perhaps just as common a phenomenon is the agency that acquires the latest hot technology item, then tries to figure out what to do with it. Technology is far more useful when an agency first identifies a problem and only then determines if any available technology can help solve that problem.

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