IN PREVIOUS columns I have referred to the process of “creative brooding,” which I learned from a friend. It means to mentally depart from the normal business environment and imagine what your business could be like if you had no limitations.
Creative brooding works even better when you're out of the office. I don't get a lot of time away from business, except for daily 20-mile bicycle rides in the summer-and we get only two months of summer here in northern New York. However, travel to pleasant environs for insurance events creates a nearly perfect opportunity for creative brooding.
At these events, I have always watched corporate “road warriors,” armed with their laptops, and thought it would be fun to be that connected. Two years ago, we acquired a second office and used a virtual private network to link it to our first one. That experience taught me that such connectivity was possible even for a small agency.
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