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For The Manager: Will you do what it takes to develop new producers?

WHEN it comes to developing new producers, our industry has a dismal record. Thankfully, several new producer training schools are now available to help correct this weakness. A huge problem still plagues the process, though. Very little guidance or

By Chris Burand | Updated on March 31, 2004

WHEN it comes to developing new producers, our industry has a dismal record. Thankfully, several new producer training schools are now available to help correct this weakness. A huge problem still plagues the process, though. Very little guidance or training is available for those who manage producers. As a result, even promising producers often fail to thrive. Agency owners and managers can help increase the odds their producers will succeed by taking the following actions:

?Dedicate enough resources to help producers develop. For example, budget sufficient funds to send producers to sales schools, provide adequate leads and provide adequate internal assistance. Also, help them develop relationships with field reps and underwriters.

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