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The essentials of marketing an insurance program

You're a program administrator, and you've put together a great insurance program. It's certain to be profitable for you and your carriers and to provide excellent protection for insureds. Now, after all the time and effort you've spent putting the

By Greg Thompson | Updated on February 29, 2004

You’re a program administrator, and you’ve put together a great insurance program. It’s certain to be profitable for you and your carriers and to provide excellent protection for insureds. Now, after all the time and effort you’ve spent putting the program together, comes the hard part: convincing retail agencies to take advantage of your program and market it to their clients and prospects.

At THOMCO, a program administrator, we’ve been successful because the eight programs we’ve developed are really good ones. But part of our success also comes from the fact that we’re as serious about marketing the programs as we are about developing them. In this article, I’ll discuss the “marketing weapons” we’ve found to be most effective in marketing our programs.

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