(“Strictly Sales” is written by the faculty of the Dynamics of Selling Program. This month’s column is from David Connolly, ARM.)

INSURANCE sales are about as dry and boring as it gets, right? If you are like me, at least once or twice a month at the typical banquet, social event or dinner party you get the predictable question or comment from a friend, client or John Q. Public. “How can you make a living doing that? Insurance puts me to sleep.” That’s when we find out that the questioner is in the fascinating field of public accounting or bottled water sales. I don’t mean to boast, but if you sell the way I do, insurance is anything but boring. Insurance is exciting!

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