The legislation would reverse the FCC rule which requires prior express written permission of the recipient before commercial faxes can be sent.

The Independent Insurance Agents and Brokers of America, Alexandria, Va., is a major supporter of the legislation.

"This legislation creates a crucial exemption that will help the Big ?I,' other associations and their members conduct their work more efficiently and effectively while still protecting the wishes of consumers," says Patrick O'Brien, Washington representative for IIABA.

"This is a very positive development because without the exemption, independent agencies, associations and other businesses that rely on faxes as a vital means of communication with their clients could face increased operating costs and other serious economic repercussions," O'Brien said.

While commercial faxes could be sent to those where a prior business relationship exists, the legislation requires the sender to give the recipient clear and conspicuous notice on the cover sheet that the recipient has the right to opt out of any further faxes.

Under the legislation, the FCC would have authority to place a time limit on the duration of an existing business relationship.

A companion bill, S. 2603, has been introduced in the Senate.