Producers Ponder: What Is Ethical?

A producer is always a middleman and, like Rodney Dangerfield, seems to get no respect. However, a professional producer adds real value to the insurance transaction, and that was the focus of this two-part question: "What are the ethical duties of a professional producer in the procurement of insurance? How can these responsibilities be communicated to the client?"

A universal answer to the first question centered on the Golden Rule. Producers should do for the client what they would want done for themselves. "That should answer the first question," wrote a Kentucky producer.

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