Whats New On The CRM Product Front?
Despite the tantalizing potential of customer relationship management products, many insurance industry participants say implementing CRM systems is still fraught with pitfalls, citing such hurdles as high price tags and often-lengthy integration periods.
In the past year, technology companies have been introducing a slew of new and upgraded products aimed at making it easier for clients to implement a CRM strategy more effectively and helping them to know their customers better. The following are some of the recently introduced CRM offerings designed to meet the specific needs of the insurance industry.
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