Real Time: The Next Big Thing
Every so often a new technology emerges with the promise of changing the way we do business. From the advent of the personal computer to the rise and fall of Betamax, it can be hard to know which new product or service has the staying power to justify the risk of trying something new.
More often than not, more fanfare and resources are committed to getting the word out to the masses than to perfecting the product. The next great thing often is really nothing more than the next great marketing campaign.
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