SELLING insurance to architects and engineers, the so-called design professionals, is always challenging, but perhaps never more so than in the hard market. At Johnson Insurance, we decided to change our sales approach as a result of it.
Over the past couple of years we have shifted our emphasis from mass marketing to targeting a limited number of large accounts. With this approach, we leverage our expertise, our current book of business and other resources to the greatest extent possible. In particular, the services we can offer to large design professionals help set us apart from many competitors. I'll elaborate on these points after first telling you a little bit about our agency.
Johnson Insurance is part of the Johnson Financial Group, whose more than 1,000 domestic and international employees offer banking, investment and insurance services. Over 100 of those employees work at Johnson Insurance, which, with more than $12 million in annual revenue, is one of the largest independent agencies in Wisconsin.
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