As the market for coverage for nonprofit organizations continued to grow, the Nonprofits Insurance Alliance of California (NIAC), itself a nonprofit insurer, realized it would need to expand its limited Web presence to offer better service to its brokers and member insureds. It has been a four-year development process that eventually led the company to implement a secure Web site in the third quarter of this year.
It was pretty dead content [before the project began], says Susan Bradshaw, vice president, member services and marketing, for NIAC. We had to go outside [the company] to get anyone to update the site. Bradshaw along with NIACs CEO and CIO went to visit a few vendors, but she claims larger companies didnt seem particularly interested in helping the small insurer. And then NIAC found the Igneous Group, a Web site and e-business solutions provider located in Santa Cruz, Calif. Igneous embraced us from day one and saw the potential in what it could do for us as far as productivity gains, Bradshaw says.
The first step in the process was what Igneous called a messy meeting, according to Bradshaw. We brought in all the different stakeholders to talk about their wish lists for the Web siteunderwriting, claims, financeeveryone could give input on what they wanted for the Web site, she says.
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