Referrals Are Foundation of Selling
1. Seek out a systems-based approach.
2. Give clients more than service; give them an experience.
3. Find your "natural niche," and never let it go.
4. Keep in touch to keep em happy.
5. Become a "list lord."
6. Make your office an "RR crossing."
7. Persuade your clients with a club.
8. Say it with flowersor more creative rewards.
9. Do it every day.
Maribeth Kuzmeski is a speaker, marketing consultant, business owner and author. She is the president and founder of Red Zone Marketing and can be contacted at [email protected]
Reproduced from National Underwriter Property & Casualty/Risk & Benefits Management Edition, October 31, 2003. Copyright 2003 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.
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