While Web services hasnt exploded in the insurance market yet, experts believe it will once everyone understands what it is.Matt Josefowicz, senior analyst for Celent Communications, says he often asks insurance carriers if they are doing Web services. More than once, the answer has been, Yes, we have a portal for our agents, he says. Those people are doing services on the Web, not Web services.

Josefowicz, author of a new Celent report, Web Services in Insurance, believes the term Web services is one of the things holding the technology back. Its very misleading, he says of the name, coined by Microsoft back in 2000. I think the confusion has been over the term and over the uses of [Web services]. It certainly has inhibited insurance [companies] from embracing it as wholeheartedly as they might if the name was presented in a way that made it clear [Web services] was about to solve two of [the insurance industrys] major problems. Im not trying to introduce a new term, but its not really clear what Web services does.


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