Net Can Yield Competitive Advantage

Every company is looking for a way to create a competitive advantage in its market space. For a few years now, many eyes have turned to the Internet as the newest entrant to business technology and the newest source of competition.

Huge amounts of money have been spent to create sites that attract buyers with nice product displays and easy purchasing. Companies have learned from accumulated experience that ease of use is a key criterion for Web site effectiveness.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.