Tech Vendors Must Be Problem Solvers
We live in an age of cheap and easy solutions, and thats not good news for the insurance technology market. I recall seeing, several years ago, a cartoon that made the point quite well. It showed a commercial announcement blasting forth from a television set.
"How much would you pay to know all the secrets of the universe? $100? $200?" the announcer asks. "But wait! Before you answer, well throw in this state-of-the-art spaghetti pot and clam steamer! Now how much would you pay?" This is a perfect illustration of a modern phenomenon Id like to label "infomercial syndrome"–that is, the offering of an impossibly good product at a ridiculously attractive value point.
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