Will 'Godzilla' Crush Insurance 'Bambis'? When I hear talk of softening rates and an imminent end to the hard market, I think of the animated short film “Bambi Meets Godzilla.” Ill try to recall the two-minute plot:

Bambi is peacefully grazing in a green field, surrounded by Disneyesque butterflies and birds. The credits are rolling, listing the director, the animator, etc. Suddenly, Godzillas foot descends from the heavens to squash little Bambi like a fly. All you see are Bambis four legs protruding from a big Godzilla foot and the words, “The End” rolls up to complete the film. The film ends before it begins.

Perhaps this is stretching for a metaphor, but just like the film, there is talk that the hard market will end prematurely. I repeatedly hear people say the cycle is inevitable. One of the last reinsurance executives to tell me that is spending more time with his family in France, having lost his job, while his company reels from serious losses.

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