Insurers, Agents Partner To Manage Client Risks
If all a company, agent or broker does is sell insurance policies, it will likely not be able to compete effectively with firms that take a broader risk management approach to client needs. The more enlightened firms know that insurance is one method to manage risk, but by no means the only method.
"We see risk management advice and services as an important value-add that agents can offer clients," said Rick Newell, vice president of product development and marketing for small commercial accounts at The Hartford Financial Services Group in Hartford, Conn.
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