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The Wireless Value Meal

SANTA CLARA, Calif., March 12, 2003Intel Corporation today introduced Intel Centrino mobile technology, integrating wireless capability into a new generation of mobile PCs that will ...

By Staff Writer | Updated on May 31, 2003

SANTA CLARA, Calif., March 12, 2003Intel Corporation today introduced Intel Centrino mobile technology, integrating wireless capability into a new generation of mobile PCs that will bring business users and consumers greater freedom to connect in new places and in new ways.

Interesting. Centrino is branding a mobile technology consisting of a new mobile processor, related chipsets, and wireless network technology. It is being touted as the hottest thing since the introduction of the Pentium. Could it be we have reached a sort of plateau in processor speeds? Sure, we can create faster (and more energy-hungry) processors, but do we really need them? Intel and AMD have been involved in a battle of the processor titans for some time now with no real winner as head-to-head competition has forced real processor prices lower (and costs higher). Microsoft always has kept a wary eye on its competition. Perhaps Intel is taking a lesson from Messrs. Gates and Ballmer and is attempting to corner a market through smart business practice rather than best-of-breed technology. It is reportedly spending $300 million on the Centrino marketing campaign.

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