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Current Market Conditions Require Precision Guided Growth

Current Market Conditions Require Precision Guided Growth Having spent the last few years slogging through a thorough reunderwriting process, many carriers are now feeling a ...

By Frederick Yohn | Updated on April 08, 2003

Current Market Conditions Require Precision Guided Growth Having spent the last few years slogging through a thorough reunderwriting process, many carriers are now feeling a sense of urgency about replacing their discarded premium with profitable business.

But just how do you go about growing premium in a way you wont live to regret?

A big part of the answer to that question lies in embracing the truly dynamic nature of markets–in being alert to individual business class and regional trends that will compromise or confound a carriers best-laid plans. Especially in todays environment, those who translate this understanding into process and practice will find themselves well rewarded.

A confluence of factors is leaving carriers little room for error if they hope to set themselves apart in the performance arena this year and into the future. Underwriting profitability has become increasingly necessary at the same time untested exposures and a precarious economic environment seemingly stack the odds against it.

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