“Trusted Choice” Hits The Air Waves This month marks the launch of what many agents and their company partners hope is a new marketing era for independent agents throughout the country, as “Trusted Choice” hits the airwaves.
“Trusted Choice” is the Independent Insurance Agents & Brokers of Americas branding initiative designed to educate consumers on the value of having independent agents on their side in the insurance transaction.
While the “Trusted Choice” campaign has been gathering support from companies and agents for almost two years, February marks the kick off of the national advertising campaign. The plan calls for three 30 second advertising spots to be broadcast on national cable news networks during prime time viewing hours.
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