Local Outlets Are A Key In Ethnic Marketing
For property-casualty agents and brokers to become successful at cross-selling life and financial services products to their ethnic minority clients, agents and insurers must make long-term commitments to the market and provide services tailored to their needs, say insurance professionals.
Insurers are increasing their efforts to improve their marketing to minority businesses, says Roosevelt Haywood, chairman of Washington, D.C.-based National African-American Insurance Association. But to successfully penetrate the ethnic market and cross-sell products, companies need to boost their presence in these ethnic communities, he said.
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