Agent Brand Campaign Airs February On TV
By Mark E. Ruquet
NU Online News Service, Jan 22, 1:16 p.m. EST ? The independent agent branding campaign will take its message to a national audience beginning next month with ads for the "Trusted Choice" label hitting cable television beginning in February.
The Independent Insurance Agents & Brokers of America announced it would launch its television advertising campaign for the "Trusted Choice" branding program for six weeks beginning Feb. 3.
The 30-second commercial spots are light-hearted in nature, and focus on auto, home and commercial insurance.
The ads are meant to convey to consumers the message that independent insurance agents are the trusted advisors they are looking for when it comes to the insurance transaction, said Larry Acord, IIABA executive director for Trusted Choice and vice president of consumer marketing for the Alexandria, Va.-based association.
The association said ads are scheduled to air on programs with high audience ratings on CNN and CNN Headline News, MSNBC, CNBC, and the Fox News Channel.
"The initial thrust of this landmark national advertising campaign will highlight the benefits?choice, customization of policies and advocacy?"Trusted Choice" agencies provide," said Robert A. Rusbuldt, IIABA's chief executive officer in a statement.
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