If you have ever looked into hiring a cleaning service, you likely know the benefits of jobbing out some of your non-core duties or functions. Just think about it, if someone else is loading the dishwasher, doing the laundry, vacuuming the floor, and dusting the furniture, you have time to focus on more core functions, the things you are really good at. Like, maybe, golf.

Believe it or not, it works the same in the insurance space. If someone else is handling your first incident reporting, remote networking, e-mail distribution, or other non-core functions, your employees have more time to concentrate on core functions that result in greater profitability for your company. Although you might think its something of a stretch, Henry Padilla, a senior manager in the financial services industry practice at Deloitte & Touche, is about to convince you that application service providers, or ASPs, are the cleaning services of the insurance and financial services industry.

The session he will present at TechDEC on Friday, September 13, An ASP Case Study: Evaluation, Deployment, and ROI, is part of a set of sessions presented by professionals from the Insurance Accounting and Systems Association (IASA). In this particular session, Padilla will concentrate on the size of the ASP market, list some basic types of ASP services, examine the basics of monitoring ASP performance, explain how to determine your ROI, and give you some specific examples about how insurance companies are using ASPs to improve the bottom line.