Everyone knows you can lead consumers to an insurance agent, but you cant make them buy policies. What isnt so well known, though, is what transpires in the interim was the lead a good one, or did the agent even follow up?

The Hartford began using an agent locator system on its Web site (www.thehartford.com) in 1998. It found the solution it wanted from InfoNow, a channel management solutions provider. Dave Guadliana, manager of new program development for The Hartford, says the system performed what The Hartford asked of it. The consumers would input their address, and back would come a listing of agents in their area, he says. It would also show a map of the location. That worked fine, but over a period of time, we felt it would be nice to facilitate the consumers getting in touch with the agents.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.