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Listening To Your Customers Might Help Improve Web Presence

Listening To Your CustomersMight Help Improve Web PresenceTodays competitive marketplace demands that financial services companies communicate more effectively with their customers, both intermediaries and consumers, ...

By Marc Sieger | Updated on July 01, 2002

Listening To Your CustomersMight Help Improve Web PresenceTodays competitive marketplace demands that financial services companies communicate more effectively with their customers, both intermediaries and consumers, and provide information that is accessible for their personal and professional needs.

Over the past decade, companies have turned to the Internet to distribute critical customer information. Customers now expect the ability to conduct business online and the Internet is increasingly relied upon for two-way communication. In response, companies have begun placing a stronger emphasis on enhancing their Web presence and service offerings.

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