Enhance Web Site Value, Carriers ToldInsurance company Web sites get thousands of consumer hits a day, but the challenge is "figuring out how to cost effectively turn those interactions into value enhancements from the consumer and the company perspective," according to Ted Devine, a principal of the New York-based management consulting firm McKinsey & Company.
The insurers most likely to gain a competitive advantage are those that use technology methodically to more effectively deliver their business model, he suggested.
Mr. Devine said that as little as 1 percent of customers chose to purchase their insurance through the Internet.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
