Buying Auto InsuranceOnline Is Still A CrapshootWhile a dedicated and sophisticated auto insurance buyer with lots of time on their hands can probably find a good rate online, most cyber-consumers are still at the mercy of a variety of question sets and rating engines that can yield widely divergent quotes.

As a result, consumers are literally rolling the dice and hoping that whatever quotes they can get wont leave them significantly lighter in the wallet.

This was the conclusion I reached from this years foray into the world of buying auto insurance online. Nearly a year after my last effort, I found that online quotes for the same risk varied by more than 200 percent, versus 188 percent and 300 percent in the previous two surveys.

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