Aggregators Beef Up Tech For Survival
A warning in a 2001 Meridien Research study that the ranks of online insurance aggregators would be thinned unless those organizations beefed up their technology and offerings to consumers, appears to have been heeded.
Aggregators, aware of their shortfalls, have initiated changes that seem to have firmly established their presence.
Agents and brokers, now accepting this marketing technology, are also claiming their share of the business, according to industry experts.
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