Big Brokers Develop Web On Their Own
While independent agents and mid-size brokers generally seek professional assistance with development of their Internet services, the three major global insurance brokerages are going it alone, developing their Web capabilities internally.
Although some of them might have started out using off-the-shelf software, New York-based Marsh, Chicago-based Aon, and Willis in London have been developing their own products since the 1980s, said Frank X. Sentner, director of technology for the Council of Insurance Agents and Brokers in Washington. He said that while smaller agencies and brokerages generally hire outside firms to customize an existing product, the big-three brokers hired their own people to create their own unique systems.
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